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Athletic Brewing Co. Summer Campaign

Are you ready for summer? We certainly are! As the temperatures start to climb, we know you’ll be looking for the perfect way to stay refreshed and hydrated. That’s why Athletic Brewing Co. are excited to share their non-alcoholic beer with you – a delicious, crisp brew that’s sure to become your go-to beverage for all your summer adventures.

This project was made for a multimedia branding course at USC Annenberg.


Creative brief, art direction, graphic design, copywriting, social media


Athlethic Brewing Co.



Athletic Co. Brewing

The summer campaign consists of billboard, bus shelter posters, social media stories, blog post and event pop-up space to highlight the benefits of non-alcoholic beer and to drive subscriptions to “The Athletic Club” for the upcoming summer season.

At our brewery, we’re passionate about crafting great-tasting beers that are good for you too. Our non-alcoholic beer is no exception – it’s bursting with flavor and has the added benefit of being a healthy choice. With limited alcohol content, it’s the perfect way to stay hydrated without sacrificing taste or feeling weighed down.


Imagine sitting on the beach with a cold, refreshing beer in hand, enjoying the sun and surf without a care in the world. Or perhaps you’re planning a road trip with friends and want to bring along a tasty beverage that won’t affect your driving. Our award-winning non-alcoholic beer is the ideal choice for any summer occasion.

So why settle for a sugary soda or plain water when you could have a delicious, refreshing beer that’s good for you too? With our non-alcoholic brew, you can enjoy all the fun and excitement of summer without any of the buzz. It’s time to crack open a cold one and savor every sip of our great-tasting, health-conscious beer.


Cheers to summer!

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