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Epocrates Creative Strategy

Epocrates Creative Strategy is produced by Black Math. As a freelance Designer, I collaborated with Creative Director Jeremy Sahlman, Chrissy Eckman and other designers on the team. My responsibilities included creating splash pages, designs, storyboards and styleframes on three paths toward an elevated design universe. The diverse team played with use cases ranging from app loading screens to universal patterns to product workflows and global video openers / closers, pushing each direction to its limit in a test of how its properties would extend into all aspects of the user journey.

Check out the full case and credits on Black Math's official website.


Visual Identity





Cover Motion