Founder
Founder is a mobile app created for entrepreneurs that helps users find the perfect team and idea for their next future endeavor and bring success to startups. The application uses a custom-developed survey to match people to their most compatible team members. Founder is also the very first product that is going to be launched under the upcoming startup, Conteur.
The product include app UI / UX design, illustrations and a vision video. The vision video is created as one of the promotions for the app launch in early April. It was designed to reflect the idea of connecting and teambuilding.
The team is made of 7 Designers, 3 Developers, 1 Psychologist, 1 Business administrator.
Service
UI / UX research, app design, conversation design
Client
Conteur
Year
2020
580 Million entrepreneurs are dreaming of being the next unicorn with their mind-blowing ideas. Unfortunately, not everyone survives, with 90% of startups failing. There are obviously many reasons, but did you know “not having the right team” is one of the top 3 reasons they fail?
During an in-depth interview with Michelle, a CEO of an AI-based startup in South Korea, the team asked her about the struggles of starting her own business. She talked about how and why it took such a long time to find the right people at the right time.
The team dynamic is one of the critical factors of a “successful“ startup. Being in a startup is not going to be all rainbows and sunshine. You need a strong team that supports each other, drive the company forward through all the obstacles.
There is currently no platform that helps startups create the synergy they need in a team.
As our team continued the market and competitor analysis, we realized that there were many platforms for recruiting established companies, but none regarding a newly formed startup. Even if they had one for startups, there were several pain points that needed to be addressed.
Our goal was to connect aspiring entrepreneurs and help them build the most compatible teams for success.
User Research
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In-depth interview
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Competitive analysis
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User testing
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Persona & journey map
All our interviews and testing concluded into one main point:
Our target users want an effective questionnaire or survey to figure out what kind of work ethics and personality other people have. Not “I am a hard worker.“ “I am a team player.“ type of test results.
Meaningful data can reduce the painful process of finding a good teammate.
That was it. People prioritize a successful pairing experience more than anything else.
The unique part of Founder is a strong pairing system that matches teams with the most compatible person. Beyond filtering basic needs such as location and experience, Founder aims to better understand their users through understanding their values, work ethics, and much more.
