Showcases a collection of logo animations that I created and animated while at SCAD, including the Start Up 2021 Logo, ESPN, and Netflix Brand ID.
Concepting, art direction, styleframes, motion design
Start Up 2021
2020 - 2021
The logo animation for Start Up 2021, an annual, week-long design sprint hosted by FLUX - the UX club in collaboration with SCADpro. Fitting into this year's Start Up branding, the design took a simple and elegant approach.
Designer: Anna Yang
Animator: Kagan Marks
Sound Designer: Michael Karaman
The logo reveal for ESPN with the aim to create a simple and straightforward motion, a unique voice that speaks excitement and intense sports programming. The animation should be "snackable" for the target audience to catch the emotion in 5sec.
Designer, Animator, Sound Designer: Anna Yang
The short brand ID is created for Netflix with a typographic approach. The goal is to identify and distinguish Netflix in consumers' minds.
Designer, Animator: Anna Yang
Sound Designer: Alex Wang