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Start Up, ESPN, Netflix

Showcases a collection of logo animations that I created and animated while at SCAD, including the Start Up 2021 Logo, ESPN, and Netflix Brand ID.

The logo animation for Start Up 2021, an annual, week-long design sprint hosted by FLUX - the UX club in collaboration with SCADpro. Fitting into this year's Start Up branding, the design took a simple and elegant approach.

For ESPN, it was crafted with the aim to create a simple and straightforward motion, a unique voice that speaks excitement and intense sports programming. The animation should be "snackable" for the target audience to catch the emotion in 5sec.

Then, the short brand ID is created for Netflix with a typographic approach. The goal is to identify and distinguish Netflix in consumers' minds.


Concepting, art direction, styleframes, motion design


Start Up 2021




2020 - 2021