A type-driven Public Social Announcement (PSA) piece for Alzheimer's Association. Alzheimer's patients generally lost the ability to sync their thinking to their mouse since it's a progressive disease that destroys memory and other critical mental functions. I intended to picture the senses from the patient's aspect, evoke sympathy among the audience to make an action.
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The piece consists of two parts, which the first part is an old father talking in a real-life scenario while the second half is called for action. The purpose drives the design direction, I intentionally designed the type to possess a blurred and fading-out effect to sync with the sensation relate to Alzheimer's.