A type-driven Public Social Announcement (PSA) piece for Alzheimer's Association. Alzheimer's patients generally lost the ability to sync their thinking to their mouse since it's a progressive disease that destroys memory and other critical mental functions. I intended to picture the senses from the patient's aspect, evoke sympathy among the audience to make an action.

The piece consists of two parts, which the first part is an old father talking in a real-life scenario while the second half is called for action. The purpose drives the design direction, I intentionally designed the type to possess a blurred and fading-out effect to sync with the sensation relate to Alzheimer's.

Designer and Animator: Anna Yang

Thank you!