Sephora Clean + Planet Positive

Sephora July Clean campaign is produced by Brand New School. As a Junior Designer, I collaborated with Creative Director Scott Uyeshima and other producer, designers, and animators on the team. My responsibilities included creating styleframes and conducting early design exploration for the direction, which communicate the eco-conscious benefits of selecting products with the Clean + Planet Positive badge.

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The visual strategy utilized breathtaking nature photography, reminding us what beauty the new Clean + Planet Positive badge preserves. The playful design language combines natural textures, tones, and imagery with bright pops of color and graphics.

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Check out the full process and the credits on Brand New School's website.