A lifestyle festival with the theme of urban outdoor, Uncanny Sunday is organized by Nok nok (team from JUT Group) and Loftwork in collaboration with brands such as EVERYDAY OBJECT, and WILDER in Taipei, Taiwan. It not only showcases the vitality embraced by various communities but also offers a multi-layered curatorial experience in the details.
The project was undertaken during my internship at Loftwork, where I served as a Strategy and Creative Intern. I played a pivotal role in the strategic aspects of the event, including but not limited to conceptualization and strategic planning.
Additionally, I contributed to the creation of event visuals across various platforms, encompassing social media and print materials. I conducted interviews with brands and actively participated in content creation, involving tasks such as video editing and adding motion graphics touches.
Creative strategy, art direction, marketing, event planning, motion & graphic design, social media, media relations
From the inception of brainstorming the name for the outdoor marketing event, "Uncanny Sunday," to the successful execution of the event, I was involved in the entire journey.
The main visual and poster design were crafted by Koh Body from Raying Studio.
From fundraising for the event to gaining media attention from brands, I participated in the production of multimedia materials at various stages of the event.
I adhered to the main visual theme and crafted the concluding animation for the brand partnership interviews. Scroll down to explore additional materials, including digital content for Instagram, the website, and Facebook, as well as print materials such as posters, maps, bags, t-shirts, and tickets that I designed.
Take a look at the photos from the actual event. Despite the rain on that day, the team, including myself as a host, actively engaged by walking around, checking in with brands and visitors. We managed to enjoy some fun moments amidst the market event.