The platform designed for future entrepreneurs to share ideas and connect without pressure. The product is delivered in a week for the design challenge at SCAD called Start Up 2020. Vera embedded a strong pairing system that helps the community to connects people based on personal interests and ideas. It allows users to interact with other individuals and bring ideas to life.
Project Lead: Mikayla Kim
Vision Video: Anna Yang, Jacob Ho
UI/UX Researcher: Yeji Han, Mikayla Kim
Advertising Direction: Vicky Phan
Graphic Design: Anna Yang
Start Up is a week-long design sprint challenge at SCAD. The topic this year was Giving A Voice. Inspired by this very competition, our team decided to bring future entrepreneurs' voices to the world by creating this user-friendly platform. In this project, I was responsible for the overall visual design. To be specific, I set up the design direction for the user platform, product prototype, large poster, and created the vision video and the postcard for the exhibition.
Throughout the project, we have team management, case study content strategy, vision video, and a final presentation board. Using the online platform, we designed a space where people can post ideas without being judged, and connect will people who share the same interest and goals.
The platform was designed and created with the theme of space. The use of colors blue and orange was able to give the users a sense of trust and comfort. The product is very user-friendly, to conclude, it's like a Tinder version of LinkedIn. The font choice of the design is Open Sans, a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google. It provides a simple and clean look to the overall design.